Imagine if you woke up one day and found that your Airbnb business hit alllll your goals.

Every night is fully booked.

Your nightly rate is max’ed out.

You’re seeing thousands of dollars hit your bank account each week.

How would that feel? What would you do next? Would you start spending more time with your kids? Quit that job you hate? Hop on a plane to finally go on that vacation you’ve been dreaming of?

Now, of course I can’t promise all that with one small change. But what I can promise is that, with the secret I’m sharing in this post, you’ll be headed in the right direction. Read on to discover the one secret that will instantly improve your Airbnb business and start working towards that dream you’ve always wanted.

Does this sound familiar?

Your short-term rental is stuck in a rut. It’s not performing the way you want it to. Revenue has been way lower than expected and you’re constantly worried about whether or not you’ll have to pay the mortgage out of your personal account next month. You think you could be charging a higher nightly rate but aren’t sure how. You think you should be getting more bookings and don’t know why you’re not.

You probably poured hundreds of hours and thousands of dollars into getting your Airbnb up and running. It was overwhelming, scary, and beyond exhausting. You created your listing as quickly as possible so you could start earning revenue as soon as possible. You didn’t spend the time it takes to ensure your listing gets in front of as many potential guests as possible and converts those potential guests into real  bookings.

Or maybe you’ve been led to believe that you need to spend tons of time marketing your Airbnb outside of the Airbnb platform to really be profitable. That Instagram account you made for your Airbnb is beautiful and all, but it’s not going to get you where you want to be. (After all, sending more people to your listing does nothing if you don’t convince them to excitedly hit “book!” once they get there.)

Or maybe you’ve been trying and trying but nothing you do seems to land you higher in Airbnb search results. You’ve heard tons of “tips” about “the algorithm” but none of them seem legit–-and they certainly haven’t gotten you the results you wanted.

I get it…I’ve been there too.

When I launched my Airbnb, my listing was the last thing on my priority list. (Why would a thoughtful photo caption matter when I STILL hadn’t assembled the beds??)

The day before my listing went live, I threw together a quick listing description and a bunch of photos I snapped on my phone (in the middle of the 5 million other things I needed to do to launch my Airbnb).

I was stressed, overwhelmed, and just feeling relieved to finally get my listing live.

At first my bookings were great…until they weren’t. I grossed just shy of $19k in revenue my very first month hosting. Fast-forward two months later and I was grossing less than $1,500 and wondering what on EARTH I was doing wrong. I frantically dropped my pricing, hoping I could lure guests in on price alone–even if it meant there was no way I could be profitable at that nightly rate.

Realizing I couldn’t run my Airbnb if I was consistently in a panic about whether or not I would be able to pay the mortgage, I decided to get serious about optimizing my listing.

I finally learned what Airbnb’s algorithm cares about so I would rank higher in search results. Then, I sat down and took the time to improve every single section of my listing so that my guests would feel like my Airbnb was the PERFECT place for their vacation.

With a fully optimized listing, I grossed $160,000+ in revenue my first two years hosting. My occupancy rate July 2023 was 87% (+35% higher than similar listings) and my average nightly rate was $492 (+$89 higher than similar listings). I don’t worry about my bookings anymore–I know I’ve done everything I can to get as many bookings as possible.

But how did I get there? And, more importantly, how can you get where you want to be?

Here’s the problem

To maximize revenue, your Airbnb listing has to do two things: it needs to show up high enough in search results that potential guests will see it and successfully convince those guests that your Airbnb is hands-down the best place for them to stay.

If your Airbnb listing hasn’t been optimized for Airbnb’s algorithm, it won’t show up high enough in search results for the vast majority of potential guests to ever even see it.

Of those that do, if your Airbnb listing hasn’t been optimized for conversion, it won’t compel those potential guests to excitedly hit “book!”. Instead, potential guests will click over to another listing they’re more excited about and you’ll never hit that revenue goal that got you so excited to start your Airbnb in the first place.

But the VAST majority of new Airbnb listings I see fail to do either of these things. In most cases, their listing description is just a few sentences. Other times, they’ve used this section to list out every room and everything they provide in each room. Or, they do a nice job detailing the key aspects of their property but they fail to highlight the things their guests care about most–the things that will really move the needle when your potential guests are deciding whether or not to stay with you.

Your listing description is where you have the biggest opportunity to speak to BOTH the algorithm (so your listing shows up higher in search results) AND your potential guests (so they want to excitedly hit “book!” instead of clicking over to another listing and booking with them instead).

The solution?

You can’t convince anyone your Airbnb is perfect for them without knowing who your Airbnb is perfect for.

That’s why, to increase your Airbnb revenue, you have to identify your target guest first. Identifying your target guest will help you understand the people that are actually going to book with you, why they’ll choose your Airbnb over every other option they have, and what you can do all throughout your listing to convince them that your Airbnb is hands-down the best for them. THAT is how you’ll truly connect with your potential guests and, ultimately, get more bookings.

This Target Guest Identifier will walk you through every step of quickly and effectively identifying your target guest so you can instantly improve your Airbnb listing and start earning more revenue today.

Pro Tip: Get 45% off the Target Guest Identifier when you also get Listing Optimization Secrets–-your step-by-step guide to improving your Airbnb listing from top to bottom today!

Takeaway

Imagine how proud you’ll feel when seeing thousands of dollars hit your bank account is the norm. You’re getting messages asking if your Airbnb is available but you have to turn them down because… it’s already booked! You look at your Airbnb calendar only to see tons of nights crossed off. You no longer have to worry about whether or not you’ll have to pay your Airbnb’s mortgage from your personal account next month. Identifying your target guest is the can’t-miss first step to getting there.

Want more tips to improve your listing?

• 7 Airbnb Listing Tips All New Airbnb Hosts Need To Know
• 100 Highly Bookable Airbnb Listing Titles To Earn More Revenue
• 7 Signs Your Airbnb Listing Could Be Earning You More Revenue

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